When engaged by Pharmora, the vision was to build a comprehensive healthcare delivery platform that bridges the gap between Nigerians and their local pharmacies. It was about creating a seamless, trusted ecosystem where users could access essential medications, verify availability in real time, and coordinate deliveries.

To bring this to life, I conducted in-depth research into the fragmented nature of pharmaceutical access in Nigeria. Through user interviews and competitive market analysis, I uncovered points ranging from inconsistent inventory to reliance on informal communication via WhatsApp for availability checks. These insights helped shape Pharmora into a streamlined platform designed to replace disjointed workarounds with clarity, reliability, and trust.

🎯 The Challenge

In Nigeria, getting essential medicines is slow, fragmented, and often involves calling multiple pharmacies to find stock. This leads to delays in treatment and low trust in availability..

I recognized these pain points and set out to solve them. This includes:

- Inconsistent availability across pharmacies

- Poor delivery coordination

- Unclear prescription and dosage details

- Lack of trust in drug authenticity

Pharmora needed a trust-first, conversion-focused MVP to validate the core service before scaling.

🧪 Discovery & Research : Survey and Interviews

For the team to have a better understanding of user needs and behaviours for ordering for medications from pharmacies, we conducted surveys and interviews with

• 12 pharmacy owners and 20 customers to identify pain points in discovery, ordering, and delivery.

  
  

and got the following key insights:

• Users cared about speed, authenticity, and clear instructions.

• Pharmacists wanted a dashboard that minimized manual input and confusion.

• Found that 78% of users wanted a single source of truth for availability before purchase.

🧭 Solution: UX Goals

To effectively address these challenges, with Pharmora we:

• Design a digital platform that connects customers directly to local pharmacies for fast, reliable product access from search to doorstep.

• Make checkout & prescription upload seamless

• Design pharmacist-side dashboard with request clarity

🔄 Information Architecture

Designed a streamlined browsing & search flow allowing users to find medicines by category, condition, or direct search.

Low-fidelity flows for:

• User Side

  
  

  Search ➝ Add to Cart ➝ Upload Prescription ➝ Select Pharmacy ➝ Checkout

  
  

• Pharmacy Side

  
  

  View Orders ➝ Accept/Reject ➝ Confirm Fulfillment ➝ Update InventorySketched and refined potential solutions using rapid paper prototyping.

🎨 UI Design Process

Key Features Delivered:

✅ Smart Search with autosuggest and filters by proximity
✅ "Trusted Pharmacies" badge system
✅ Real-time inventory status (In Stock / Nearby / ETA)
✅ Simple prescription upload with in-app camera
✅ Pharmacy dashboard for managing orders and updating status

✅ Impact & Results

Although the MVP was in testing phase, we achieved:

• Increased pharmacy partner sign-ups during beta by 40% in 6 weeks.

• Estimated 35% faster order completion compared to manual phone-based orders

• Mobile-first design increased daily active users by +25% in early pilot tests.

• High feedback ratings for clarity and trustworthiness (Avg. 4.6/5)